萌发: to sprout, to shoot, to bud...
覆盖: to cover...
提起: to mention, to speak of, to lift, to pick up, to arouse, to raise (a topic, a heavy weight, one's fist, one's spirits etc)...
拍戏: to shoot a movie...
高峰期: peak period, rush hour...
钩子: hook...
持之以恒: to pursue unremittingly (idiom); to persevere...